JANELLE FOX
DIGITAL CONTENT MARKETER
ABOUT ME
Content creation. Content analysis. Photographic storytelling. Photographic principles. Playing music. Learning the theory.
I've always enjoyed exploring both sides of the coin. As a content marketing professional, I combine creative and analytical thinking to craft engaging social media content for diverse digital audiences.
Currently residing in Naarm Melbourne, my professional experience spans large arts organisations (Arts Centre Melbourne), community venues (Yarra Ranges Council: The Memo, Arts Centre Warburton) and startup events companies (Artist Link).
I'm passionate about telling stories, connecting with audiences
and building thriving digital communities.
PORTFOLIO
Long Play Series | Australian Music Vault
Created a digital campaign for seven long-form episodes across the 22/23 season. This included coordinating organic and paid Meta placements to drive traffic, along with partnership posting.
By prioritising digital user experience and audience targeting, YouTube viewership increased 200% season on season. Video: Jackie Dixon
Alter State Festival | Arts Centre Melbourne
Executed all organic and paid social media placements for the launch of the Festival. This included building Meta ads; optimising for awareness, reach, traffic and conversions.
All content aligned with social media access and inclusion best practice. Featuring image descriptions, subtitles, live stream technical support, Auslan interpreters and more. Video: Lisa Gloufchis.
Vance Joy & Arctic Monkeys | Live at the Bowl
Captured live Stories for events hosted at the iconic open-air venue, Sidney Myer Music Bowl. Examples: Vance Joy, Thelma Plum, Arctic Monkeys, RISING Festival, Kehlani, Paul Kelly and more.
Created in-app on an iPhone, this content built a sense of place and encouraged future visitation. Showcasing crowd atmosphere, venue amenities, engaging performances and links to what's on.
My photography background aids me in choosing the most dynamic moments to share. Videos: Janelle Fox.
Spotify Playlists | Australian Music Vault
Amplified the Australian Music Vault's Spotify playlists and drove meaningful community engagement.
Innovated with content outside of main feed social media algorithms, with minimal assets. To do this, I built interactive Stories quizzes in-app on Instagram.
As a result, the quizzes maintained high engagement rates from start to finish and Spotify playlist click-throughs increased by 20%.
